WEBMASTER & WEBMARKETING TRAINING
IN CAMEROON
PROFESSION
Imagine being able to design captivating websites that transport visitors into a visual and interactive universe. Imagine bringing business ambitions to life by creating impactful marketing campaigns that touch hearts and inspire action. You will be the architect of digital connections, the one who uses web tools to tell stories, influence behaviors and provoke emotions.
Every line of code you write will be a digital symphony, every pixel you place will breathe life into the online universe. You will be an agent of change, a catalyst for innovation, capable of shaping the future of the web. Your work will impact the way people interact, discover, shop and connect.
But there’s more to this job than technical skills. It requires a bold vision, a keen understanding of business needs and an ability to embrace change. You’ll be a digital explorer, always on the lookout for new trends, new opportunities and new ways to surprise and innovate.
Join us on this exciting adventure and discover your potential to shape the future.
- OBJECTIVES
- ZAcquire in-depth knowledge of web design and development, using the most commonly used languages and tools.
- ZMaster the programming languages and web technologies needed to create attractive, interactive websites.
- ZUnderstand the concepts of web architecture and be able to create a solid structure for a website.
- ZLearn how to use the most popular content management systems (CMS) to create and manage websites effectively.
- ZMaster search engine optimization (SEO) techniques to improve the visibility and ranking of a website in search results.
- ZUnderstand the principles of online advertising and be able to create and manage effective advertising campaigns.
- ZLearn to use social networks as powerful marketing tools to promote a website and interact with users.
- ZMaster email marketing strategies to reach and retain a target audience.
- ZKnow how to analyze web data and statistics to measure the performance of a website and an online marketing campaign.
- ZBe able to create and implement a global web marketing strategy integrating different tactics to achieve the set marketing objectives.
- ZDévelopper des compétences en gestion de projet web, en travaillant sur un projet final qui met en pratique toutes les connaissances et compétences acquises.
- ZÊtre capable de présenter et de défendre un projet devant un jury d'experts, en démontrant une compréhension approfondie des concepts et des compétences acquises.
- DEBOUCHES
- PWebmaster
- PWebmarketeur
- PDéveloppeur web
- PSpécialiste SEO
- PSpécialiste SEM
- PRéférenceur web
- PCommunity Manager
- PEntrepreneur web
- COURSE CONTENT
- PUNIT 10: Introduction to web development
- ECourse 1: Webmaster Fundamentals
- ECourse 2: Client-Server Architecture
- PUNIT 20: Front-End Development
- ECourse 1: Creating a static website with HTML5 and CSS3
- ECourse 2: Programming with JavaScript
- ECourse 3: Create Modern Web Designs with Bootstrap
- ECourse 4: Authentication and Authorization Management
- ECourse 5: Client-Side Performance Tuning
- PUNIT 21: Data management
- ECourse 1: Database Modeling with UML
- ECourse 2: SQL programming under MySQL
- ECourse 3: Administering a NoSQL Database – MongoDB
- PUNIT 22: Back-End Development
- ECourse 1: Master PHP 8 and develop a complete website with PHP 8 and MySQL
- ECourse 2: Develop a complete web application with Laravel
- ECourse 3: Creation of professional websites and E-commerce with WordPress
- ECourse 4: Optimizing and Securing Websites
- PUNIT 23: Project Management, Deployment and Cloud Computing
- ECourse 1: Manage code and version control with Git and GitHub
- ECourse 2: Configuration and deployment of Web Applications on AWS, Heroku…
- ECourse 3: Project management with agile methods - Scrum, Kanban
- PUNIT 24: Search Engine Optimisation (SEO)
- ECourse 1: Understanding search engines and how they work
- ECourse 2: Keyword Research and Content Optimisation
- ECourse 3: Technical optimisation (tags, URLs, site structure)
- ECourse 4: Link Building and Content Marketing Strategies
- PUNIT 25: Marketing on social networks
- ECourse 1: Introduction to the main social networks (Facebook, Twitter, LinkedIn, Instagram, etc.)
- ECourse 2: Creating and managing professional pages and profiles
- ECourse 3: Content and communication strategies on social networks
- PUNIT 26: Online advertising and paid search (SEM)
- ECourse 1: Introduction to online advertising (Google Ads, Facebook Ads, etc.)
- ECourse 2: Creating and managing advertising campaigns
- ECourse 3: Bidding and targeting strategies
- ECourse 4: Monitoring and analysing campaign performance
- PUNIT 27: Email Marketing
- ECourse 1: Strategies for acquiring and managing contacts
- ECourse 2: Creating and designing effective emails
- ECourse 3: Email Automation and Sequencing
- ECourse 4: Performance Measurement and Campaign Optimisation
- PUNIT 28: Web analysis and performance monitoring
- ECourse 1: Use of web analysis tools (Google Analytics, Google Tag Manager)
- ECourse 2: Configuring customised dashboards and reports
- ECourse 3: Data Analysis and Interpretation of Results
- PUNIT 29: Professional project and defense
- INFORMATIONS & REGISTRATION
- cTraining period: 9 months + 3 months internship
- cCost of training:
- 295 000 FCFA (payable in instalments)
- cTraining schedule: Day & Evening Sessions
- cDiplomas obtained: Certificate of Professional Qualification (CPQ) and Attestation of Professional Qualification (APQ)
- cLevel required: A/L all series
- cReopening: Monday, October 09, 2023
- NB: Practical and operational training, the examples treated during the training are drawn from professional cases.
- 10 REASONS TO TRAIN AT HIGH TECH
- lCenter Accredited by MINEFOP - Ministry of Employment and Vocational Training
- lQualified and experienced trainers in the digital field
- lCutting-edge training programs tailored to business needs
- lA teaching method based on practice, innovation and project-based learning
- lState-of-the-art equipment and technological tools to facilitate learning
- lState-recognized diplomas and certificates attesting to skills acquired
- lInternship or work opportunities allowing you to develop concrete professional experience
- lPersonal follow-up and support for each learner throughout their training
- lUnlimited broadband Internet access, and access to the Center's Cloud services
- l 8 years' experience in training ICT professionals
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